Plusdental — Clear aligners, clearer journeys
Plusdental brings medically supervised aligner treatment to patients at a fraction of traditional cost. I designed the patient-facing journey — from the first 3D scan appointment to tracking months of treatment progress at home.
Role
Product design, patient journey
Timeline
2019 — 2020
Scope
Patient app, progress tracking
The challenge
Aligner treatment spans months and mostly happens away from any clinic. Patients felt alone between check-ins — unsure if trays fit correctly, when to switch, or whether slow weeks meant something was wrong.
The approach
Working with dentists and support teams, I mapped the emotional lows of the journey and designed around them: guided tray changes, photo-based remote check-ins, and progress framing that celebrated movement instead of counting remaining months.
The outcome
Remote check-in adoption climbed, treatment drop-offs fell, and clinical teams gained earlier visibility into fit issues. The journey framework informed how Plusdental onboarded every new patient cohort after launch.