about me

I am a digital product designer who earned a BA in Art Management from Yildiz Technical University of Istanbul. I started my career by managing the company "Factory Design" and worked in various agencies and startups. I combine research, prototyping, interaction and visual design to transform complex problems into elegant solutions. Designing plus 10 years in young, rapidly growing startups taught me how to balance business goals and engineering constraints as I unrelentingly advocated for the user.

“The computer can’t tell you the emotional story. It can give you the exact mathematical design, but what’s missing is the eyebrows.”

Frank Zappa

Selected works

Enpal Customer Portal — Self-service for the whole solar journey

Product design and research for the portal where customers track their installation, manage finances and report issues — turning support calls into self-service.

Energy

Enpal Customer App — Making a virtual power plant feel trustworthy

Research and product design for Enpal.One+ — translating an invisible energy-trading system into a daily wallet, clear savings and explanations customers trust.

Energy

Beets & Roots — Ordering healthy food, faster

Digital ordering experience for the fast-casual restaurant chain, streamlining menu browsing, customization and checkout.

Food

Plusdental — Clear aligners, clearer journeys

Patient-facing product design for the dental health scale-up, guiding customers from first scan through treatment progress.

Health

SitEinander — It takes a village to raise a child

App design for the childcare-sharing startup — closed circles of trusted families exchanging care through SitPoints, a fair give-and-take currency.

Community

Recommendations

“I worked with Göktan building up Enpal’s first customer facing real time monitoring app. He is extremely attentive to details and shortly after joining got to know the ins and outs of our product like few people did. Collaborating with him is smooth and efficient as he is open to criticism, but also capable of showcasing his choices based on objective arguments. He was responsible for product research, UX and UI topics and excelled at it all. It simply cannot go much better than that!”
Leonardo Doin
Head of Voice @ DeepL — worked with Göktan on the same team, August 2021
Read all recommendations on LinkedIn ↗
“Göktan has a rare mix of craft and pragmatism. He turned a tangled ordering flow into something our guests genuinely enjoy using — and he did it while keeping engineering, kitchen operations and brand all pulling in the same direction. Every review round with him made the product measurably better.”
Placeholder — replace with next recommendation
Add the recommender’s role and context here
Read all recommendations on LinkedIn ↗

other creativities

My product design skill wheel